Rebranding 9/11

Posted on September 8, 2010 by Dale Eisinger

Courtesy Courrier International

Maybe it’s backlash for that whole “Freedom Fries” thing.

Courrier International hired the French-based Saatchi & Saatchi advertising agency to make this ad promoting the Paris-based weekly newspaper, which also circulates in Portugal and Japan. Is this a risque art-statement or a cultural slap to the face? As one commenter said on the Cheezburger-affiliated Daily What:

Learn to anticipate? Two words to the French: Maginot Line.

Other comments note the ad seems particularly offensive given it runs the same week as the ninth anniversary of  the September 11 terrorist attacks.

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2 Responses to Rebranding 9/11

  1. Jonathan Balthaser says:
    September 9, 2010 at 12:55 am

    This ad is disgusting. Why would they choose to feature 9/11 out of all the things in life one could legit expect to anticipate. Maginot Line: had to look it up – amazing comment. Question: where did this ad run? Why is it in English?

    • Dale Eisinger says:
      September 15, 2010 at 5:03 pm

      This ad ran in the French and Portuguese versions of the weekly I believe. I assume it ran in English so as to generate the controversy it was designed to – of course the US needs to get it to get enraged about it, right?

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