“Rango”, the inspiring comic western explores the American west in 3D. “Its brilliant colors and startling characters spring from the screen and remind us how very, very tired we are of simpleminded little characters bouncing around dimly in 3D” said Roger Ebert.
Aside from producers and reviewers, viewers all over Manhattan are excited for the direction that film is taking. Stephanie Berlin, an employee of Film PR mogul Peggy Siegal is rooted in traditional story telling for film sans the bright lights and 3D glasses.
“I think the 3D and CGI add a value of entertainment to films, however I do not think it overall contributes the the art of story telling on screen. Film should be about a beautiful story with rich characters — not about how much characters can pop out to look life size.”
Berlin has seen all the movies currently implementing these technologies and thinks “these added elements take away from the story and artistic creation, but it’s a huge money maker for investors.”
It’s a double edged sword — while films like “Rango”, “Paul” and “Never Say Never” have made hundreds of millions of dollars collectively, are we dismissing the traditional film model we’ve spent the past century and a half developing?